Macy's Home Store

Campaign Art Direction

Campaign Art Direction for a series of photo shoots for Macy's Home Store, focused on appealing to a younger generation and drawing in the "millennial" customer. Images are used in print catalogue, outdoor signage, magazine ads, social media platforms.

Creative Direction: Derek Edwards Photography: Larry Zink, Michael Bailey, Braden Istas Styling: Beverly Hyde, Emily Rickard

SPACES & PLACES

Interior

BITS & PIECES

Still Life

LAYOUTS

Campaign included six separate catalogues to be released throughout the duration of a year

 

OUTDOOR SIGNAGE

Subway takeover to promote the opening of a newly renovated Macy's furniture store in Brooklyn, NY