Branding and printed material for Gator Growl 2011 at the University of Florida. Designed for the nation’s largest, student-run, pep rally, the direction was to be modern and clean while nodding to the pep rally’s legacy with vintage accents. A simple logo was created for each of the many different events that occur during homecoming week, creating a sleek and cohesive style throughout. A navy blue t-shirt was designed to reflect the architecture of Ben Hill Griffin Stadium, providing a sophisticated clothing item for the many alumni that attend the event. Contrarily, a grey tank top was designed with simple, large typography and horizontal stripes that allude to the face paint of the football players as well as the stripe motif that runs throughout the system.